tillyjoyceさんのブログ
The Olivia Effect
We’re not sure what it is about Olivia Palermo but everything she puts her
hand to seems to turn to gold. From fashion to technology to beauty, there’s
something about Olivia that we just can’t get enough of.
We sat down with the star and within minutes it became apparent that not only
is she beautiful and witty but she’s also extremely intelligent, a combination
which goes toward explaining her continuous success. We were there to chat
beauty with Olivia ahead of the launch of her latest Olivia x Ciaté line.
A line which has quickly garnered a cult following with beauty addicts across
the world. Olivia told us, “They approached me and it was perfect timing because
I really saw in the marketplace that there was a lack of quality.”
Whilst some stars will sign their name to just about anything (we’re looking
at you Kim K) Olivia was keen to ensure that the quality of the line was
something she could stand by. She told us, “We worked very closely on everything
but just to make sure the quality of the polish was great. We wanted it to have
that nice gel feel, a strong colour and to make sure that it didn’t chip.” The
line includes nail varnishes, eye shadow palettes and liners, all of which are
beautifully packaged and full of extremely wearable colors. But does Olivia have
a favourite product?
She told us that it was almost like picking a favourite child but when pushed
said, “I think the hidden jewel in the collection is the eye pencil as it’s gel
which makes it very simple to apply but it doesn’t move once it’s on.”
Of course, as successful as Olivia’s collaboration with Ciaté has become,
she’ll always be known as a fashion icon first and foremost. We couldn’t sit
down with one of the most fashionable ladies in New York without grilling her on
her own style icons. She told us, “I love stylish people around the world. My
mom has amazing style and so do my aunts.
Their influences rub off on me for sure.” Avid XPOSÉ readers will have
noticed our obsession with OP’s immaculate style. We’ve always wondered if she
feels a pressure to always look perfectly turned out. She told us, “I dress for
myself! Whether I was in this industry or not I would still get up and get
dressed.” Oh, that tells us…
Whilst we’re lazing around in our pyjamas and watching Netflix all day,
Olivia is busy running her hugely successful website oliviapalermo. Whilst from
the outside it looks as though the website instantly blew Olivia confided, “It’s
a lot of work because is its own business.
We have a handful of designers that we continually support and obviously we
look for new ones so it’s great.” Supporting new talent is the crux of the site
and it’s something that they do extremely well. However, it means braving the
countless fashion weeks to scout for new talent which can be an exhausting task.
Olivia told us,
“The most important thing is proper sleep and a proper schedule.There’s only
so much you can do in one day. If you can’t do something you can’t do something
you can’t stress out about it you have to make it work at some other time.”
Thanks for that Olivia, we’ll be applying that little gem to all areas of life.
She’s mastered fashion, beauty, acting and modeling so maybe an advice column is
next on the list? Watch this space...
