Net-a-Porter

[kabustyleeさん]

Net-a-Porter is putting comfort first when it comes to its spring 2017
footwear edit, with kitten heels and slides singled out as the styles the
company has bought into in most depth.

“We are so used to wearing sneakers; comfort is very important, so we’ll be
giving the customer a summer alternative,” said Sarah Rutson, vice president of
global buying at Net-a-Porter, during a presentation of the e-tailer’s spring
2017 trends.

She pointed to modern interpretations of the kitten heel by the likes of The
Row, Saint Laurent and London-based up-and-comer Dorateymur as brands to watch.
The site will also be offering a wide range of slides as the upcoming season’s
new staple, including lower-priced items such as Adidas plastic slides and
premium ones including embellished versions by Lanvin, Miu Miu and Prada.

Streetwear is another trend the company will be pushing forward, with
Vetements being among the brands it has spent the most money on, alongside
Gucci, Prada and Chloé.

“Streetwear came through last season,” said Rutson. “It continues to dominate
as an influence, and we will be standing behind it in a big way. It’s really
going to drive our business. You just cannot underestimate the power and reach
of Vetements.”

Logoed accessories are a key element of the trend, particularly Vetements’
logo sock boots, 500 of which were sold over a period of five days earlier this
year.

The influence of the Paris-based design collective also reached beyond its
signature boot styles, with the thigh-high satin boots created in collaboration
with Manolo Blahnik sparking a satin trend in footwear, according to Rutson.

“If winter was all about velvet, summer will be all about satin,” said the
buyer, highlighting satin mules by No. 21 and Miu Miu as the styles the retailer
will be pushing for spring.

Bold color is another major trend for the upcoming season; Rutson described
it as “a natural evolution of the maximalist trend set by Gucci.” Accessories
are an important element of the trend, as color-shy customers are likely to only
buy into the trend via footwear or handbags. In addition to Balenciaga’s
colorful pumps, Rutson also highlighted that Brazilian footwear designer
Alexandre Birman’s color-block sandals are one of the most popular styles in the
category.

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