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new fashion collection
Eric Schlösberg talks about going solo with new fashion collection
Anna Nicole Smith and Kimber Henry — the latter a fictional character on the
FX series “Nip/Tuck,” for the uninitiated — might not seem like run-of-the-mill
references for a fashion designer.
But Eric Schlösberg is not your run-of-the-mill label.
“It’s about the dark side of success; the strive for perfection,” Schlösberg
said of the inspirations for his spring collection under his namesake line, now
in its second season.
More broadly, Schlösberg cited overarching elements of glamour and drama.
“Always glamour: Anything sparkly, over the top, dramatic. That’s everything to
me,” he said. “I’m from Miami and I think it’s the greatest city ever. It’s so
special. It oozes glamour and gaudiness and glitz. Growing up around it, it’s my
inclination to be attracted to that.”
If Schlösberg’s name sounds familiar, it’s because the 28-year-old designer
was formerly half of the since-shuttered label Ammerman Schlösberg, an arty
clothing collection he codesigned for three-and-a-half years with Liz Ammerman.
The duo met while working together at Seven New York, a progressive fashion
boutique in SoHo that closed in 2012.
Ammerman Schlösberg’s collections were stocked exclusively at Opening
Ceremony. “We did it right out of school. It felt very young,” Schlösberg said.
“It’s a lot of time, a lot of money and we were both working full-time
jobs.”
Schlösberg loved having full control over the creative direction of his new
solo effort, which he launched for fall 2016 with a tight lineup. “I wanted to
keep up the momentum,” he said. “Ammerman Schlösberg was really
costume-influenced, and I do have a love for costume…but [my new label] is just
more wearable.”
Schlösberg learned a lot from his side-hustle in retail (at 15, he landed his
first gig at Intermix in Bal Harbour, Fla.) “Being able to completely study and
dissect the way people shop — what they’re looking for — and the overall
mind-set of a shopper, in terms of price points and price resistance, color,
everything. It’s invaluable,” he said.
Schlösberg applies that knowledge to his collection, which is entirely
self-funded and designed in New York. Spring marked the brand’s first solo show
at New York Fashion Week, held at The Slipper Room on the Lower East Side.
“I couldn’t have wanted it to go any differently. It was a mess, but a cute
mess,” he said, recalling a moment when a model got undressed before the finale
walk, causing a one-minute lag on the runway. “I don’t have much outside help,
so it was all of my friends helping out with production…It was intimate and all
the right people were there. The response that I got was that it had this really
special young energy that hasn’t existed for a long time. My mom flew up for the
hour [to attend the show] from Florida. She wears head-to-toe Schlösberg. She is
gorgeous and fit and amazing, and she’ll wear these giant platforms with
it.”
Schlösberg’s line ranges from $395 for tops up to $6,000 for special items,
as in a floor-skimming leather trench with a fur collar. The spring collection
was picked up by Opening Ceremony and Selfridges.
The entire collection invokes a sense of occasion — though wearable, there’s
absolutely nothing basic about it. “These pieces are meant to be worn out and
feel special in,” he said. “Getting dressed up should be special. It’s kind of a
lost art.”
